According to Ad Week, the five ad packages for the two games on Christmas Day will each cost $2million less than a single 30-second commercial during Super Bowl 58, three months ago.

According to Ad Week, the five ad packages for the two games on Christmas Day will each cost $2million less than a single 30-second commercial during Super Bowl 58, three months ago.

The holiday packages will include pre-game, halftime, in-game feature No. 1, in-game feature No. 2 and post-game, with the last one the priciest.

Furthermore, each package must include at least eight 30-second commercials for each sponsor.

The NFL’s eight corporate partners, including Gatorade, Verizon, Visa and Microsoft, are expected to be prioritized on the package options, although a deadline has been imposed on each company to make a final decision by June 26.

The two Christmas games this year are: the Kansas City Chiefs against the Pittsburgh Steelers – set for 1 p.m. ET – and the Baltimore Ravens vs. the Houston Texans at 4.30 p.m. ET.

Meanwhile, in order for fans to watch all 272 games of the 2024 NFL season, they will need to subscribe to Netflix, ESPN+, Amazon Prime Video and NBC’s Peacock, on top of the league’s own cable channel (NFL Network).

International games, including Week 1’s Packers-Eagles game in Brazil, will be shown on Peacock and potentially other streaming platforms.

The NFL has played at least two games on Christmas Day since 2021 and has shown a matchup over the holiday season annually since 2020.

Last year, the NFL’s Christmas ratings overtook the NBAs, as the Raiders caused an upset over the Chiefs while the Ravens defeated the 49ers – occupying the top six slots on SportsMediaWatch.com’s rankings.