Nike is considering ending its contract with Brittney Griner following the recent uproar: ‘We need more athletes like Riley Gaines and less like WOKE Brittney Griner!!!’

Nike is reportedly contemplating ending its contract with WNBA star Brittney Griner following recent backlash. Griner has been a prominent advocate for social justice, speaking out on issues like racial inequality and LGBTQ+ rights. However, her activism, including kneeling during the national anthem, has stirred controversy, with some accusing her of being divisive. Critics have increasingly voiced the sentiment that athletes should focus on their sport, with statements such as “We need more athletes like Riley Gaines and less like woke Brittney Griner.”

Nike, a brand known for supporting social causes, faces a challenging decision. The company has previously backed athletes like Colin Kaepernick, who also faced criticism for his activism. However, the growing polarization surrounding Griner has made her partnership with Nike a potential risk. The brand must now navigate the delicate balance between standing by its social justice values and managing its image in the eyes of its diverse customer base.

While athlete activism has the power to enhance a brand’s reputation among progressive consumers, it also risks alienating those who prefer sports to remain apolitical. Nike’s potential decision to part ways with Griner reflects the broader complexities that brands face when aligning with outspoken public figures.